JOMA JEWELLERY CAMPAIGN SS21.
Campaign Films: 3 London Locations - 3 crew members - Shot on Blackmagic Pocket 4k
PROJECT SUMMARY
We created these campaign films for Joma Jewellery and Katie Loxton to showcase their Spring/Summer 2021 and Autumn/Winter 2020 collections. Shot across several London locations using the Blackmagic Pocket 4K, the films blend soft natural lighting, stylish compositions, and subtle motion to highlight the elegance of the jewellery and accessories.
Director: Lauren Mobley
DOP + Editor: Luke Dell
Stills Photography: Dan Hack
THRESHOLD SPORTS - ULTRA 50:50
Branded Documentary · Ultra running · Full Production
PROJECT SUMMARY
Over six months, we followed six extraordinary women as they trained, struggled, and persevered on their journey towards completing an ultra marathon. Commissioned by Threshold Sports as part of their mission to achieve 50% female participation in their races, this project combined intimate documentary storytelling with a powerful call to action for equality in endurance sports.
The campaign delivered a feature-length documentary alongside a suite of social media shorts profiling each woman’s story, inspiring thousands and helping Threshold move closer to their bold 50% target.
WEST BROMWHICH ALBION
Branded · Football · Shoot and post
PROJECT SUMMARY
We partnered with HDY Agency to deliver production services for West Bromwich Albion’s new season launch campaign. Directed by HDY, the project combined bold visuals with the club’s rich identity, creating a high-energy film to excite fans and set the tone for the year ahead.
KAINE MITCHELL - BRITISH CYCLING
Branded Documentary · British Cycling / Kaine Mitchell · Full Production
PROJECT SUMMARY
We partnered with Kaine Mitchell, a rising star in British BMX, to tell a story that goes beyond medals. This branded mini-doc captures his journey from community tracks to international competitions, highlighting the resilience, identity, and drive behind the sport. We handled full production, capturing high-energy action sequences, intimate interviews, and dynamic location work to deliver an emotional, stylised short film for use across web and social.
REVIVAL- UPCYCLING IN GHANA
Branded Short Documentary · Revival · Full Production
PROJECT SUMMARY
Revival flew us out to Ghana to create a short documentary exploring the global issue of textile waste — and the brand’s mission to combat it through upcycled fashion. Filmed on location in Accra and surrounding regions, the film documents Revival’s partnerships with local makers and communities, shining a light on sustainability through craft, culture and storytelling.
We handled full production — from concept development to delivery — and navigated the unique creative and logistical challenges of shooting abroad, capturing both cinematic visuals and authentic human connection in the process.
ROOTS X FJORDS FINDS
Branded Short Documentary · Roots Allotments · Full Production
PROJECT SUMMARY
This micro-documentary tells the story of David, a member of the collective Fjords Finds, whose life is dedicated to making a positive impact on the environment. Currently learning how to grow his own food, David is working towards his dream of living sustainably on a UK homestead. Shot in just one hour, the film captures his passion, his commitment, and the quiet beauty of allotment life.