Threshold Sports Ultra 5050 campaign.

Over six months, we followed six extraordinary women as they trained, struggled, and persevered toward completing an ultra marathon. Commissioned by Threshold Sports as part of their mission to achieve 50% female participation in their races, the project combined intimate documentary storytelling with a powerful call to action for equality in endurance sports. The campaign delivered a feature-length documentary alongside a suite of social shorts — each one profiling an individual woman's journey. Together hey inspired thousands and helped Threshold move closer to their bold 50% target.